Post by account_disabled on Feb 28, 2024 3:42:36 GMT -5
Evergreen content is like a diamond : it is forever. Well, maybe not exactly forever , but compared to other types of content (like flash news ) it has a longer life. In a content strategy, evergreen content is like the foundation of a house: without good foundations, the house collapses. You can change wallpaper, fixtures and tiles, but only if you have a solid foundation can you think about building a beautiful house. But what exactly is this evergreen content? Evergreen content is a blog post or article that contains information that is valid for a long time. It loses little value as the days go by and has two specific qualities: it is, or wants to be, complete and relevant. It is an excellent resource for those who want to get an idea on a topic and for those who need to refresh their ideas. Evergreen contents take different forms, but are made of the same substance: from guides to tutorials , through introductions and in-depth analysis of a topic, they have the characteristic of retaining their value for a long time. Just like Evergreens attract the target audience, guarantee constant and long-lasting traffic , but require greater effort and longer times to carefully document. How to write evergreen content? The Content Marketing Institute helps us Therefore, evergreen content must be exhaustive.
Not easy. Don't worry, though: the Content Marketing Institute , which Paraguay Phone Number knows a lot about content, gives us a hand with four tips on how to write evergreen content signed by Al Gomez . Make sure evergreen content is understandable Well, obviously isn't it? The evergreen content must be to clarify the ideas of those who are not clear . There are four characteristics that make evergreen content effective: it must be useful, clear, understandable and easy to save and share. In short, it must be like grandma's lunch: complete. So first you need to read up on the topic, then develop the structure of the post and then write. Good use of internal and external links can help enrich the topic. Update the content Well yes, evergreen content lasts a long, very long time, but every now and then it needs a refresh . Fishing out old content and updating it with new information is a way to prolong its existence, but not its agony: better to rewrite the article from scratch if the post smacks of mold because it contains too much outdated information. evergreen_contents Share on social media (the right ones) Creating an evergreen article is only half the battle. You may have written the most complete and wonderful guide on how to care for roses, but if no one knows your article is there, how can they read it? Al Gomez dixit : and that's exactly how it is.
Content alone goes a long way. To work, they need good SEO work and social media, the right ones though: as they have repeated ad nauseum, every social network has its own language and not all social networks are good for all companies, without distinction. Here, to make you read, make sure which social network your target is on. And start working on it. The Content Marketing Institute gives a small suggestion: Pinterest and Google Plus can help the ranking of evergreen content, because users, on these two social networks, give more importance to the relevance rather than the freshness of the contents. Offer a gift together with your evergreen content Everyone likes good guides written as God commands, writes Al Gomez. But often our users don't have the time to read the complete guide and take a quick bird's eye view, focusing on bullet points, bold titles and subtitles. Evergreen content , therefore, must be flexible : in addition to a nice article complete with beautiful photos, a free gift to download at the end of the post is not a bad idea at all. It helps in reader loyalty, it helps in the dissemination of the post ( "hey, look, at the end of this post there is a resource to download!" ). These are four valuable tips to keep in mind when writing evergreen content according to the Content Marketing Institute . And you, what do you say? Do you find them useful.
Not easy. Don't worry, though: the Content Marketing Institute , which Paraguay Phone Number knows a lot about content, gives us a hand with four tips on how to write evergreen content signed by Al Gomez . Make sure evergreen content is understandable Well, obviously isn't it? The evergreen content must be to clarify the ideas of those who are not clear . There are four characteristics that make evergreen content effective: it must be useful, clear, understandable and easy to save and share. In short, it must be like grandma's lunch: complete. So first you need to read up on the topic, then develop the structure of the post and then write. Good use of internal and external links can help enrich the topic. Update the content Well yes, evergreen content lasts a long, very long time, but every now and then it needs a refresh . Fishing out old content and updating it with new information is a way to prolong its existence, but not its agony: better to rewrite the article from scratch if the post smacks of mold because it contains too much outdated information. evergreen_contents Share on social media (the right ones) Creating an evergreen article is only half the battle. You may have written the most complete and wonderful guide on how to care for roses, but if no one knows your article is there, how can they read it? Al Gomez dixit : and that's exactly how it is.
Content alone goes a long way. To work, they need good SEO work and social media, the right ones though: as they have repeated ad nauseum, every social network has its own language and not all social networks are good for all companies, without distinction. Here, to make you read, make sure which social network your target is on. And start working on it. The Content Marketing Institute gives a small suggestion: Pinterest and Google Plus can help the ranking of evergreen content, because users, on these two social networks, give more importance to the relevance rather than the freshness of the contents. Offer a gift together with your evergreen content Everyone likes good guides written as God commands, writes Al Gomez. But often our users don't have the time to read the complete guide and take a quick bird's eye view, focusing on bullet points, bold titles and subtitles. Evergreen content , therefore, must be flexible : in addition to a nice article complete with beautiful photos, a free gift to download at the end of the post is not a bad idea at all. It helps in reader loyalty, it helps in the dissemination of the post ( "hey, look, at the end of this post there is a resource to download!" ). These are four valuable tips to keep in mind when writing evergreen content according to the Content Marketing Institute . And you, what do you say? Do you find them useful.